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Top 10 best makeup influencers

  • Writer: carolina cantillo
    carolina cantillo
  • Apr 3, 2024
  • 2 min read

Updated: May 10, 2024

We always hear the word influencer but it is important to know what it refers to, an influencer is a person who has the ability to influence the opinions, purchasing decisions and behaviors of other people through their presence on digital platforms such as social networks, blogs, YouTube, Instagram, among others. Influencers usually have a large online following and stand out for their expertise, authority or lifestyle in a specific area, such as fashion, beauty, travel, fitness, among others. They use their platform to share relevant and engaging content with their audience, collaborate with brands and promote products or services, acting as intermediaries between brands and consumers.


The choice of the best makeup influencers can vary depending on one's preferences and the impact they have had on the makeup community. Here is a list of 10 makeup influencers I admire who are recognized and respected in the industry:


  • Yuya: Her real name is Mariand Castrejón Castañeda, she is a Mexican content creator influencer known for her YouTube channel. She gained popularity for her beauty and fashion tutorials, sharing makeup and lifestyle tips. She has more than 24 million followers.


Yuya

  • James Charles: He has over 23 million followers on YouTube and Instagram, is known for his makeup skills and creativity in designing looks.


James Charles

  • NikkieTutorials (Nikkie de Jager): She has over 14 million followers, has a massive online presence, is known for her bold makeup tutorials and charismatic personality.


NikkieTutorials (Nikkie de Jager)

  • Jeffree Star: With a successful cosmetics brand and boasts more than 15 million followers, he is known for his makeup expertise and outspoken opinion on products.


Jeffree Star

  • Huda Kattan: Founder of Huda Beauty, she has over 4million followers, is a makeup influencer with millions of followers and a successful makeup product line.


Huda Kattan

  • Jaclyn Hill: She has over 5 million followers on YouTube, is known for her detailed makeup tutorials and collaborations with cosmetic brands.


Jaclyn Hill

  • Pautips: Real name Paula Galindo, she is a popular Colombian content creator on YouTube and Instagram. With over 9 million followers on YouTube, she shares beauty, fashion and lifestyle tips. Recognized for her authenticity and charisma, Pautips has left a lasting mark on the Latin American digital community.


Pautips

  • Patrick Starrr: With a vibrant personality and boasts over 4 million followers on YouTube, he is known for his makeup skills and sense of humor.


Patrick Starrr

  • Jackie Aina: She is an influential beauty youtuber known for her focus on inclusion and diversity in the makeup industry. With over 3 million followers on YouTube, her tutorials, reviews and collaborations with brands have made her a prominent voice in the beauty world.


Jackie Aina

  • Christen Dominique is an influential beauty content creator on YouTube and Instagram. Recognized for her innovative makeup tutorials and unique style, she has amassed over 4 million followers and collaborated with renowned brands in the makeup industry.


Christen Dominique

I hope you liked this blog and remember that "beauty and wisdom are two jewels that, when combined, create an incomparable treasure." See you in the next blog. Remember to leave a like, comment, and follow me on social networks.


 
 
 

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