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Contouring: from theatrical tricks to everyday life

  • Writer: carolina cantillo
    carolina cantillo
  • May 2, 2024
  • 2 min read

Updated: May 11, 2024


Black woman with contouring

Contouring is a makeup technique used to highlight and define facial features, such as the cheekbones, nose and jawline, by using darker and lighter makeup products to create shadows and highlights. This technique became popular in the 2010s, especially on social media and among professional makeup artists, and has been used to achieve sculpting and defining effects on the face. Contouring can be adapted to different facial shapes and structures to create a more sculpted and contoured look.


The technique of contouring, which has become so popular today, has its roots in the world of theater and film. Initially, it was used in the theater to highlight and define actors' facial features and make their expressions more visible from a distance and under the bright stage lights. In film, this technique was used to create dramatic effects in black and white films, where contrasts of light and shadow were more evident.


Modern contouring, as we know it today, began to gain popularity thanks to professional makeup artists and Hollywood stars in the 1960s. Makeup artists such as Max Factor and stars like Marilyn Monroe and Elizabeth Taylor helped popularize the technique, which focused on sculpting and highlighting facial features for a more defined, sculpted appearance.

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Kim Kardashian with makeup

However, contouring really exploded in 2010, thanks in large part to the influence of social media. Personalities like Kim Kardashian and a host of influencers began sharing contouring tutorials on social media, showing how this technique could completely transform a person's appearance, creating defined cheekbones, a slimmer nose and a sculpted jawline.


Today, contouring has become an integral part of many people's makeup routine around the world. From online tutorials to specialized products designed specifically for this technique, contouring has become a powerful tool for sculpting and defining facial features, both on special occasions and in everyday life.


I hope you enjoyed this blog and remember that "beauty and wisdom are two jewels that, when combined, create an incomparable treasure." See you in the next blog. Remember to leave a like, comment, and follow me on social media.

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